There’s an interview up with our Art Curator on the e-Types website, that explains the motivations behind our art habit here. More pics after the jump:
So another amazing Trailerpark festival is over and as usual, I had a blast. Had the pleasure of reviewing a selection of the concerts for Trailerpark; click through to read my reviews of Danish Dubstep pioneer 2000F, two-tone latin punk goddess Jessie Evans, old friend and DJ/producer extraordinaire Boody B, up-coming Danish DJ superstar Mikkel Holtoug, lofi chill champion Toro Y Moi and finally Canadian über-hyped (and rightly so) pop-noise-psych minstrels Caribou.
Image above: Chaz of Toro Y Moi, courtesy of Johanne Fick.
I did an interview with the Danish artist Brian Ravnholt for the ArtRebels blog. Brian is a pretty amazing guy, working both in visual art and noise/performance. Check out the interview over at ArtRebels or read it after the jump. Read the rest of this entry »
I finally got around to translating the piece I did for Kforum on Heathrow´s Terminal 5 and British Airways’ innovative use of art and design to brand the space.
You can read it in its entire length and check lots and lots of design porn from the likes of Troika and Chris Pearson after the jump.
I´ve recently started to blog for long-time friends ArtRebels – a creative collective spanning a creative agency, online shop, music festival, charity NGO and so much more. You can trawl through the details in their new paper up above – complete with quotes by yours truly.
In the mean time, you can check out some of my posts so far – one on punk flower artist Azuma Makoto, one on electro-psych-drone band Terrible Eagle, a review of Tristan Perich´s show at Mikrogalleriet and finally, coverage of cult doom-rockers Sunn O))) concert in Copenhagen. Keep tuning in at artrebels.com for more from me and the rest of the bloggers!
(NB. Since ArtRebels changed their blog, I’ll be reposting these over on my more informal blog: ulrikhogrebe.com/blog1)
This summer I was graciously asked to cover a some of the line-up for the ever-cool Trailer Park Festival
hosted by long-time friends ArtRebels.
Great festival – and as you can probably read from the reviews – GREAT fun!
Yet another Kforum article – this time exploring British Airways use of art and design to position their brand in Heathrow´s Terminal 5.
I explore the works of my ex-employers Troika – “The Cloud” and “All the Time in The World” as well as Chris Pearson “Pegasus & the Winged Lion“. The conclusions I draw in the article revolve around the strategic use of the works – how they augment the brand by situating British Airways at the forefront of technology while invoking feelings of aspiration, luxury and playful eccentricity. Values and feelings that compliment the brands british heritage.
Also, I look at how the works reframe the experience of traveling, creating something utterly different from the typical “Easy Jet/ discount” experience that most travelers have come to know and dread.
Finally I tie my conclusions to an emerging trend of “luxury as experience” rather than “luxury as object”. A viable alternative to traditional marketing that many regard as the next big opportunity for competitive advantage.
Vipp celebrated its 70th anniversary by hosting a charity auction in New York City, auctioning off a number of their iconic trash bins. Each bin was customized by a different design or cultural luminary, including the likes of Yoko Ono, Ralph Lauren, Calvin Klein, Helena Christensen, John Baldessari, Oscar de la Renta, Kid Robot and Yves Béhar. Jonas Hecksher from e-Types designed one as well, featuring a short text of mine written for the occasion.
Read the text after the jump.
I wrote a new article for Kommunikations Forum – this one concentrating on the new wave of fashion films being used as branding tools lately. Although fashion and the movie industry traditionally have deep ties, this wave differentiates itself by being produced by the fashion houses themselves. Straddling the line between art-house flick and commercial advertising, these films are an intelligent and democratic way to frame the brand in an age of digital distribution, advertising fatigue and social media.
I will get around to translating the articles to english soon and put them up here…