Hi my name is Ulrik Hogrebe. This blog contains my CV plus a couple of presentations of projects that I´ve worked on. Feel free to check them out and get in contact if you like what you see. Please distribute, copy, steal, reproduce or pass on anything on this site - just give credit where credit is due. C.V here and informal rants and raves blog here.

I wrote a new article for Kommunikations Forum – this one concentrating on the new wave of fashion films being used as branding tools lately. Although fashion and the movie industry traditionally have deep ties, this wave differentiates itself by being produced by the fashion houses themselves. Straddling the line between art-house flick and commercial advertising, these films are an intelligent and democratic way to frame the brand in an age of digital distribution, advertising fatigue and social media.

You can read the article here (danish only) and check out some of the others through my Kforum profile here.

I will get around to translating the articles to english soon and put them up here…

I just started an interaction design program run by alumni from The Interaction Design Institute Ivrea. The next year will be spent learning everything from coding and Arduino to user-research and service design!

I´ve even learnt how to weld stuff. Manly!

Check out their blurb below and click through to the website.

“The Interaction Design Programme is a collaborative initiative between Copenhagen Institute of Interaction Design (CIID) and The Danish Design School (DKDS). Our aim is for students, faculty and staff to work together in a multi-cultural, multidisciplinary studio environment to co-create a new kind of education that is relevant for academia and industry.”

Image up top by Matt Cottam, founder of the awesome studio TellArt. Matt spent a week teaching us some fundamentals of interaction design.