Hi my name is Ulrik Hogrebe. This blog contains my CV plus a couple of presentations of projects that I´ve worked on. Feel free to check them out and get in contact if you like what you see. Please distribute, copy, steal, reproduce or pass on anything on this site - just give credit where credit is due. C.V here and informal rants and raves blog here.


This summer I was graciously asked to cover a some of the line-up for the ever-cool Trailer Park Festival
hosted by long-time friends ArtRebels.

I´ve collected them all in the links below
Lulu Rouge
Gazelle
Eif
Nico De Frost
Sick Girls
CLP
Specktors

Great festival – and as you can probably read from the reviews – GREAT fun!

Posted by admin, filed under Text. Date: December 24, 2009, 4:41 pm | Comments Off

We need to get a life… seriously….

Posted by admin, filed under Design. Date: December 9, 2009, 2:40 pm | Comments Off

The Satanizer is a toy much like Guitar Hero and other systems like it. With the Satanizer you can challenge your friend (or enemy) in a headbanging duel to the death, cementing once and for all who is a true minion of Satan. The game is played by two players. Each player dons a Wig of Wickedness and one of the Demonic Crosses of Death and mounts a podium. When the music starts, each players tries to headbang along to the song. If he is skillful and Satan is with him, the diodes of the crosses light up, depending on how close he is to the tempo of the song – green is within 60% of the calculated beats, yellow within 70% and 80% flashes a diabolical red, determining he who shall sit at Satan’s side when Armageddon comes.

I built the Satanizer with Anders Højmose for a Physical Computing class at CIID 2009. It is built using Processing and Arduino.

Posted by admin, filed under Design. Date: December 8, 2009, 3:09 pm | Comments Off

Yet another Kforum article – this time exploring British Airways use of art and design to position their brand in Heathrow´s Terminal 5.

I explore the works of my ex-employers Troika – “The Cloud” and “All the Time in The World” as well as Chris Pearson “Pegasus & the Winged Lion“. The conclusions I draw in the article revolve around the strategic use of the works – how they augment the brand by situating British Airways at the forefront of technology while invoking feelings of aspiration, luxury and playful eccentricity. Values and feelings that compliment the brands british heritage.

Also, I look at how the works reframe the experience of traveling, creating something utterly different from the typical “Easy Jet/ discount” experience that most travelers have come to know and dread.

Finally I tie my conclusions to an emerging trend of “luxury as experience” rather than “luxury as object”. A viable alternative to traditional marketing that many regard as the next big opportunity for competitive advantage.

Read the article here (danish only) and check out some of my other articles through my Kforum profile here.

Posted by admin, filed under Text. Date: December 8, 2009, 11:23 am | Comments Off