Hi my name is Ulrik Hogrebe. This blog contains my CV plus a couple of presentations of projects that I´ve worked on. Feel free to check them out and get in contact if you like what you see. Please distribute, copy, steal, reproduce or pass on anything on this site - just give credit where credit is due. C.V here and informal rants and raves blog here.


Did a bit of writing in connection with the public opening of e-Types’ art collection. Click on the picture above to see it in BIG!

There’s an interview up with our Art Curator on the e-Types website, that explains the motivations behind our art habit here. More pics after the jump:

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Posted by admin, filed under Text. Date: September 16, 2010, 4:52 pm | No Comments »


Changing perceptions, starting conversations, hood after hood

Hoodr is a hyper-local community platform developed specifically to strengthen the social fabric of low-income immigrant neighbourhoods, providing its denizens a means to debate and express local events and opinions while combating the often one-sided picture portrayed by the media. Users snap pictures, upload stories and geo-tag events in their neighbourhoods, uploading them to a common site accessible by locals, outsiders, media, municipality and other stakeholders.

Neighbourhoods with a high percentage of immigrants in Denmark are often stigmatised in the media and by society – portrayed as violent slums and examples of integration policies gone wrong, with it’s citizens often bearing the brunt of a political debate that has become increasingly xenophobic. A stigma that often results in a number of negative results: from poor self-perception amongst it’s citizens, to low property values and other factors that often serve to sustain social ills and prevent positive growth.

However, in truth these areas often sustain complex and thriving local communities and street life, far from the bleak portrayal one sees in the news and the papers. Hoodr posits, that bringing these communities to the surface, we can combat negative perceptions both internally and externally and ultimately empower and de-stigmatise these neighbourhoods and their citizens.

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Posted by admin, filed under Design, Selected Design Projects. Date: September 7, 2010, 9:04 pm | No Comments »

I responded with a comment on PSFK to a post on PSFK about a new service “Stumblesafely” that basically maps out crime areas in Washington, with the purpose of making it safer for people to get home at night. Although I have no intention or wish to bash the project, which I see as serving a noble cause – I did wonder about some of the consequences of this kind of info-mapping. Since I was dealing with a related issue during my own final project at CIID, I wanted to start a conversation about some of the unintended consequences of free information;

From the post: “I think there is a problem with this kind of mapping – mainly that you risk stigmatizing certain neighborhoods and areas, driving down property values, increasing fear levels, spurring people with resources to move out of the area and generally, you risk compounding the problem rather than solving it. While information should certainly be free, we – as creators of that information – also need to be aware that releasing any kind of information into the world can have unintended consequences and work at coming up with solutions to counter them. Sometimes I feel it is too easy to just throw stuff out there under the “information should be free, let somebody else sort it out” banner.”

PSFK decided that my thoughts were relevant enough to include as a post. My own final project deals exactly with the reverse – trying to de-stigmatize low-income areas and areas with high quotas of immigrant populations, especially in a time where the debate on immigrants has reached alarming levels of radicalization. I will write a full post on my finals in the near future. Thanks to PSFK for listening to my ramblings.

Posted by admin, filed under Hype. Date: September 1, 2010, 4:51 pm | No Comments »