A while back, I was charged with looking at Brand Engagement from a BBC Online perspective – looking at how the BBC wants to engage with our audiences online. After a period of research involving users and internal stakeholders, we settled upon a number of principles which we compounded into a manifesto of sorts. A manifesto which we then turned into a script for a little stop motion video that has since been presented internally as well as at a number of key industry events. The film was conceived as a sort of cultural artefact meant to set direction in a more efficient manner than the ol’ powerpoint which we all know and love – but sadly also often gets forgotten, doomed to live out their lives on some remote corner of peoples hard disks.
The whole thing was conceived and executed by my very talented colleagues Karolina Kret and Jacek Barcikowski (and myself of course), with much glueing, cutting, painting, fretting and fidgeting over three weeks, with the very cool guys at Clapham Road Studios and animator extraordinaire Mole Hill to help us get it all in the box (*snigger*) on the final week.
You can see the BBC’s Ralph Rivera (Director of Future Media) present the film at the BBC Industry Briefing at BAFTA in London here from roughly 00.25 to 2.05.