I was invited to do a 45 minute talk titled “Beyond Broadcast – New Challenges in a Shifting Multimedia Landscape” for the London division of the University of Copenhagen Alumni Association (I studied Visual Culture at their hallowed halls back in the day). The talk centered around the shift from the broadcast “one-to-many, one size fits all” model to the deeply personalised model that is looming on the horizon. With the web and it’s host of connected devices offering tons of user data, charting everything from a user’s taste, location, history and context of use, the opportunity to make informed decisions as to the type of content one delivers (and even creates) is immense. I argue that this form of personalisation, harnessed correctly, can have an enormous and beneficial impact on the way we consume and engage with content on the web, with ramifications that extend in to learning, entertainment and information seeking in general – and indeed that the cure for “sameness”, paradoxically lies in knowing what people know and what they want – and hence where you might augment, differentiate and ultimately delight.