Hi my name is Ulrik Hogrebe. This blog contains my CV plus a couple of presentations of projects that I´ve worked on. Feel free to check them out and get in contact if you like what you see. Please distribute, copy, steal, reproduce or pass on anything on this site - just give credit where credit is due. C.V here and informal rants and raves blog here.

I responded with a comment on PSFK to a post on PSFK about a new service “Stumblesafely” that basically maps out crime areas in Washington, with the purpose of making it safer for people to get home at night. Although I have no intention or wish to bash the project, which I see as serving a noble cause – I did wonder about some of the consequences of this kind of info-mapping. Since I was dealing with a related issue during my own final project at CIID, I wanted to start a conversation about some of the unintended consequences of free information;

From the post: “I think there is a problem with this kind of mapping – mainly that you risk stigmatizing certain neighborhoods and areas, driving down property values, increasing fear levels, spurring people with resources to move out of the area and generally, you risk compounding the problem rather than solving it. While information should certainly be free, we – as creators of that information – also need to be aware that releasing any kind of information into the world can have unintended consequences and work at coming up with solutions to counter them. Sometimes I feel it is too easy to just throw stuff out there under the “information should be free, let somebody else sort it out” banner.”

PSFK decided that my thoughts were relevant enough to include as a post. My own final project deals exactly with the reverse – trying to de-stigmatize low-income areas and areas with high quotas of immigrant populations, especially in a time where the debate on immigrants has reached alarming levels of radicalization. I will write a full post on my finals in the near future. Thanks to PSFK for listening to my ramblings.

Posted by admin, filed under Hype. Date: September 1, 2010, 4:51 pm | No Comments »


So another amazing Trailerpark festival is over and as usual, I had a blast. Had the pleasure of reviewing a selection of the concerts for Trailerpark; click through to read my reviews of Danish Dubstep pioneer 2000F, two-tone latin punk goddess Jessie Evans, old friend and DJ/producer extraordinaire Boody B, up-coming Danish DJ superstar Mikkel Holtoug, lofi chill champion Toro Y Moi and finally Canadian über-hyped (and rightly so) pop-noise-psych minstrels Caribou.

Image above: Chaz of Toro Y Moi, courtesy of Johanne Fick.

Posted by admin, filed under Text. Date: August 6, 2010, 2:50 pm | No Comments »


I would normally just add this to the growing link collection under the speaker post proper. However, I really think Neural´s coverage actually hits the mark and even adds some aspects which we ourselves haven’t thought of! Plus Neural is a pretty cool magazine too. Read the write up below or go to Neural and read it there!

RHFID Speakers, a different directional sound
Speakers are neutral. They carry the sound from its decoded source to our ears, but they are firm, static and impartial. They can be adjusted to create a better listening experience, or multiplied and singularly managed to enhance it even more, but they are meant to stay where you placed them the first time they were used. RHFID Speakers by Ulrik Andersen Hogrebe, Filippo Cuttica and Jacek Barcikowski are basically questioning this neutrality. Equipped with RFID tags their classic hi-fi speakers are sensitive to their positions, changing the sound they are playing accordingly. Instinctively they remind of old FM radios that would change their output because of their new reception/location, and “R” stands for “Radio” in RFID… When placed close to each other they play the same song, this time in stereo. But their relationship between sound and position opens different possibilities and generally speaking is significant of how radio waves can carry sound, data and data influencing sound. That old FM radio, if properly modified, would now play a different song, depending on its neighborhood.

Posted by admin, filed under Hype. Date: July 29, 2010, 11:53 am | No Comments »

I had the chance to interview the Texas psych/trance rock band Terrible Eagle for the ArtRebels. You can read it all over at the ArtRebels blog or after the jump.

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Posted by admin, filed under Text. Date: July 27, 2010, 10:04 am | No Comments »

The Walkshop is done. We spent an amazing evening wandering the streets of Copenhagen, looking for signs of the networked digital in the physical and continuing the conversation over beer and laughs well in to the night. Thanks to everyone who showed up + my two wonderful and very knowledgeable co-hosts Mayo Nissen and Jesper Svenning. Plus a big Thank You to Adam Greenfield and Nurri Kim of Do Projects for the support and help.

See all the pics after the jump or even better, read Mayo´s well-written and thought through blow-by-blow account here:

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Posted by admin, filed under Design. Date: June 18, 2010, 2:55 pm | 2 Comments »

The guys at PSFK interviewed us for their Future of Health Report – a project in association with Unicef – on our ASHA app, health, technology and designing for developing countries. Read the interview over at PSFK or after the jump

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Posted by admin, filed under Design, Hype. Date: June 17, 2010, 1:46 pm | No Comments »


Carcas, 2010, Wood, plaster, fluorescent light, 180 x 60 x 60 cm

I did an interview with the Danish artist Brian Ravnholt for the ArtRebels blog. Brian is a pretty amazing guy, working both in visual art and noise/performance. Check out the interview over at ArtRebels or read it after the jump. Read the rest of this entry »

Posted by admin, filed under Text. Date: June 16, 2010, 5:59 pm | No Comments »

Mayo Nissen, Jesper Svenning and I are running a walkshop exploring networked urbanism, modeled and encouraged by Adam Greenfield and Nurri Kim of Do Projects,. More info + registration after the jump

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Posted by admin, filed under Design. Date: June 11, 2010, 3:48 pm | 1 Comment »

I´ve been spending some time running a couple of workshops for Theory & Praxis – a young cultural start-up here in Copenhagen. In short, Theory & Praxis (T&P) curate the best talks and lectures across several different genres (art, design, society, technology etc), creating a platform for people to meet, learn and share knowledge – even hosting a series of amazing lectures themselves. An excellent and much-needed initiative here in Copenhagen. The workshops that I facilitated for them revolved around getting a better feel for what T&P do and how they do it – unearthing the teams values and brand essence, while providing them with a coherent and shared strategic tool that can guide their decision making in the future.

Check out their website here

Posted by admin, filed under Uncategorized. Date: May 17, 2010, 1:01 am | No Comments »

20  Apr
CIID Thesis blog

Just started a blog to document my thesis project at CIID. Hopefully it will be documenting more progress than breakdown!

Follow along here; ulrikhogrebe.com/thesis

(Because of the sensitive nature of the interviews I conducted during the course of my thesis project, I have password protected this site. I can however unlock parts of it as relevant – contact me if you are interested here)

Posted by admin, filed under Design. Date: April 20, 2010, 12:31 pm | No Comments »

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