Changing perceptions, starting conversations, hood after hood
Hoodr is a hyper-local community platform developed specifically to strengthen the social fabric of low-income immigrant neighbourhoods, providing its denizens a means to debate and express local events and opinions while combating the often one-sided picture portrayed by the media. Users snap pictures, upload stories and geo-tag events in their neighbourhoods, uploading them to a common site accessible by locals, outsiders, media, municipality and other stakeholders.
Neighbourhoods with a high percentage of immigrants in Denmark are often stigmatised in the media and by society – portrayed as violent slums and examples of integration policies gone wrong, with it’s citizens often bearing the brunt of a political debate that has become increasingly xenophobic. A stigma that often results in a number of negative results: from poor self-perception amongst it’s citizens, to low property values and other factors that often serve to sustain social ills and prevent positive growth.
However, in truth these areas often sustain complex and thriving local communities and street life, far from the bleak portrayal one sees in the news and the papers. Hoodr posits, that bringing these communities to the surface, we can combat negative perceptions both internally and externally and ultimately empower and de-stigmatise these neighbourhoods and their citizens.